Bissell

The Proheat All-Rounder Product Launch - May 2007

Brief: The long awaited UK launch for Bissell´s latest innovation in floorcare, The Proheat All-Rounder.

Life Locations were asked to find a modern venue with many breakout rooms to demonstrate their product to their clients and the press.

Solution: High up on the eighteenth floor of the London Penthouse was the setting for the unveiling of the Proheat All-Rounder. One hundred trade partners and journalists joined senior Bissell executives (including Mark Bissell, the family-run company’s fourth generation CEO), who from all over the world, specially flew in for the occasion.

"With dramatic all-round views over London’s cityscape, Life Locations successfully provided a chic, ultra-modern setting. Guests experienced presentations and demos of the new cleaning appliance, which all-in-one, vacuums, washes and dries different floor surfaces."

http://ertweekly.com/default.aspx.locid-05nnew0gp.Lang-EN.htm